| Bay Area Chapter of the Human Factors and Ergonomics Society
March/ April 2004 Newsletter
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Inside this issue...
1. April Meeting Announcement
2. Directions
3. Volunteer Opportunities
4. Jobs
5. Announcements
6. About BACHFES
7. BACHFES Board
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1. April BACHFES Meeting Announcement
Wednesday, April 14, 2004
7:00 to 9:00 pm
7:00 to 7:30: Socializing, Joining BACHFES
Location:
Office Master
21730 Stevens Creek Blvd. #101
Cupertino, CA 95014
Tel: 408-253-0985
Speaker: Stephanie Rosenbaum, Tec-Ed, Inc.
Topic: Stalking the User: How Anthropology Helps Design Successful Products
Abstract:
In-depth research into users' behavior shortens development time, increases sales, reduces support costs, and dramatically improves customer satisfaction. Most commercial user research today consists of usability laboratory testing; but many organizations are joining Intel, Yahoo!, and HP in applying anthropology field research techniques (also called ethnographic methods) to study product and website users in their homes and offices, learning how they behave in their own natural situations. Such research gives us data and insights that are impossible to glean any other way. Stephanie's talk will describe, and illustrate with case histories, how you can apply ethnographic field methods to achieve more successful products and websites.
About the Speaker:
Stephanie Rosenbaum is founder and president of Tec-Ed, Inc., a 15-person firm specializing in user research and information design (see www.teced.com). Tec-Ed maintains offices in Palo Alto, California; Ann Arbor, Michigan; and Rochester, New York. Clients include Sun Microsystems, the IEEE, Yahoo!, Microsoft, NIH, Cisco Systems, and many smaller firms. Stephanie is active in ACM SIGCHI and the Usability Professionals' Association, as well as HFES. Her many publications include a chapter on "Making Usability Research Usable" in Klaus Kaasgaard's book, Software Design and Usability, published by the Copenhagen Business School Press. Her research background includes anthropology studies at Columbia University and experimental psychology research for the University of California at Berkeley.
BACHFES meeting attendance is free and open to the public.
BACHFES programs are not audio- or videotaped, and taping by attendees is
not permitted.
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2. Directions to Meeting
From 101:
Take 85 South
Exit Stevens Creek Blvd
Turn right on Stevens Creek.
Office Master is at
21730 Stevens Creek Blvd. #101
Cupertino, CA 95014
on the left at the corner of Pasedena Avenue.
From 280
Take 85 North
Exit Stevens Creek Blvd
Turn left on Stevens Creek.
Office Master is at
21730 Stevens Creek Blvd. #101
Cupertino, CA 95014
on the left at the corner of Pasedena Avenue.
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3 - Volunteer Opportunities
BACHFES needs volunteers! In as little as a few hours per month, you can
provide a valuable service to your colleagues in the HFES community.
Descriptions of these positions can be seen at http://www.engr.sjsu.edu/bachfes/descriptions.html.
If you're interested or would like to find out more, please send your
contact information, including telephone number, to Abbas_Moallem@PeopleSoft.com
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4 - Jobs are listed on the BACHFES Web site at: http://www.engr.sjsu.edu/bachfes/jobs.html
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5- Announcements
The Center for Occupational & Environmental Health (COEH) at the University of California presents:
ADVANCED OFFICE ERGONOMICS SERIES
May 17, 18 & 19, 2004
Island Palms Hotel, San Diego, CA
Course Directors:
David Rempel, MD, MPH, CPE, Director of UCSF/UCB Ergonomics Program Ira Janowitz, PT, CPE, Senior Consultant at UCSF/UCB Ergonomics Program
Register and pay for all three classes in advance and pay $950 Single class registration before 4/12/04 $350
For more information call the COEH Continuing Education Program at 510-643-7277 Or you can register on their website: http://socrates.berkeley.edu/~coehce/
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6- About BACHFES
BACHFES is comprised of HFES members in the Bay Area. The Chapter provides a forum for members to exchange information and ideas on human factors and ergonomics issues. The BACHFES chapter holds regular meetings, publishes newsletters, sponsors events and special activities, and provides annual reports and business meetings for group members, as well as to the HFES society at-large.
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7- BACHFES Board
Next meeting: Wednesday, April 14.
The Board (and anyone interested in getting involved in running BACHFES) will meet at 6 pm at Coffee Society to talk about plans and directions. The Coffee Society is located at 21265 Stevens Creek Blvd, 408 725-8091 in the first mini- mall east of 85 on the north side of Stevens Creek.
Then at 7 pm we'll move over the Office Master (21730 Stevens Creek Blvd #101) for the presentation by Stephanie Rosenbaum. Please attend if you are interested in becoming an officer or volunteer.
Current Members:
Abbas Moallem, Ph.D. (Chair)
Abbas_Moallem@PeopleSoft.com
Thomas J. Ayres, Ph.D.
tjayres@sbcglobal.net
Ann Lasko-Harvill, MS
ann@laskoharvill.com
Richard A. Olsen, Ph.D., C.H.F.P.
Oricolsen@cs.com
Pat Tittiranonda, Ph.D.
pat_tittiranonda@peoplesoft.com
Al Williams, MS
al-williams@batnet.com
Dave Zuverink
zuveridj@yahoo.com |
